Few facts are known about Princess Hijab except that this person was born in 1988, that much of their known work has appeared in metro stations across Paris.
Princess Hijab is recognized as the founder of “hijabism”, a movement based on the "niqabizing", or “hijabizing” of advertising images. It is widely recognized for its iconic images of veiled girls, boys and courting couples on advertising posters, which reference contemporary culture, celebrity culture and the world of fashion. Its humour attempts to expose contradictions inherent in mainstream culture.
One of its more celebrated works, “Diam’s Ma France à Moi”, is the portrait of the famous French rapper Diam's, covered with a veil using a black marker pen. Notoriously, the hijabised version of the poster appeared in Paris several years before Diams was first spotted wearing the hijab following her conversion to Islam. The original poster is a re-interpretation of a photograph by David LaChapelle
Other famous works by Princess Hijab include the “Lafayette” series, depicting a model promoting the French department store Galeries Lafayette, wearing a blue, white and red striped top and a black mask over her mouth, and the “Dolche” series, a series of Dolce & Gabbana adverts representing male models hijabised by the artist.
Despite the controversy surrounding its work, Princess Hijab insists that it is not involved in any political or religious lobbies and has no links with the advertising industry: “She [Princess Hijab] is the leader of an artistic fight, nothing else”.
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